Articles Events Exhibitions Red CarpetJune 24, 2025 By Bebe Bakhshi

JCK & Luxury 2025: A Celebration of Craft, Creativity, and Connection

There’s something about Las Vegas in June that feels electric, perhaps it’s the anticipation, or maybe the magnetic energy of the world’s finest jewelers coming together for one of the most significant industry events of the year. This year’s JCK & Luxury 2025, held from June 4 to 9 at the Venetian Resort and Expo, lived up to its reputation and then some.

With more than 30,000 attendees and over 17,000 buyers, retailers, and media professionals, the show brought together a truly global community of jewelry professionals. The 2025 theme, “Decades,” paid homage to the artistry and legacy that define this industry, while also spotlighting the innovation that continues to shape its future.

The show floor was a feast for the senses; brimming with color, creativity, and conversation. From sculptural yellow gold designs and striking marquise and pear-cut diamonds to playful reinterpretations of pearls and bold splashes of tourmaline, turquoise, and opal, the collections this year spoke volumes. Fancy color diamonds, particularly in golden and champagne hues, reaffirmed their stronghold in high jewelry with a modern, expressive twist.

Meanwhile, the Luxury show, which opened ahead of JCK, provided an elevated, appointment-only experience that allowed for deeper conversations and meaningful moments. The curated environment made it easy to slow down, engage, and truly appreciate the artistry on display. The atmosphere was one of quiet elegance and trust—where deals felt more like shared visions than transactions.

Among the new additions that felt particularly timely, and welcome was the Sustainability Stage, which hosted panels and talks on traceability, ethical sourcing, and the evolving definition of responsible luxury. As consumers continue to seek meaning and mindfulness behind their purchases, these conversations are no longer optional, they’re essential.

A heartfelt highlight early in the week was the Diamonds Do Good Gala, held on June 5 at the Venetian’s San Polo Ballroom. The event recognized four outstanding leaders whose impact extends far beyond the showroom floor: Claudia Cividino of Jared received the Retail Leadership & Innovation Award, Tanishq was honored for Purpose-Driven Business Leadership, Sissy’s Log Cabin earned the Community Impact Award, and Govind Dholakia was celebrated with the Lifetime Achievement Award. It was inspiring to see the industry uplift those championing ethical business, community empowerment, and social responsibility just before the show officially began.

On June 7, I had the honor of speaking on the JCK Social Stage, where I shared my perspective on organic social media growth for jewelry businesses. My focus was on what I call the 4Cs of social media: commitment, consistency, connection, and curation. These are the foundations that helped me build an engaged community at Champagne Gem, and I truly hope my talk offered both encouragement and practical insights for others navigating the ever-changing landscape of digital storytelling. Most importantly, I wanted to reframe the way we view social media, as an investment in brand longevity, rather than just another marketing expense.

On June 8, I had another unforgettable moment, co-hosting the 2026 Le Vian Red Carpet Revue. It was such a joy to speak with Levianistas from around the world and hear their personal stories about what the brand means to them. Their passion and emotional connection to Le Vian’s colorful creations turned the evening into a living tribute to legacy, creativity, and individuality. It was more than a fashion moment, it was a heartwarming celebration of personal style and the power of jewelry to evoke emotion.

The celebratory spirit carried into JCK Rocks, where Snoop Dogg and Jason Derulo delivered unforgettable performances, reminding us that after long days of appointments and discoveries, there’s always room for joy and music under the desert sky.

Recognition and awards added another layer of celebration to the week. The Jose Hess Design Awards honored exceptional artistry across several categories, the winners include; Penny Preville, Kouzoupis Jewellery, Benjamin King, Stella Song and Simon G. The Kering Generation Award × Jewelry in collaboration with CIBJO and POLI.Design, highlighted sustainability in a powerful way, awarding Ianyan for their stunning use of repurposed materials and fractured opals. These initiatives not only spotlight talent but also signal where the future of our industry is headed toward responsibility, inclusion, and beauty with purpose.

As the show came to a close, I found myself reflecting on why JCK  & Luxury 2025 truly mattered:

• Business in Motion: The buzz on the show floor wasn’t just for show, real deals were made, connections formed, and businesses grew.

• Education Meets Execution: Whether it was from the keynote stage or an impromptu chat in a booth, the learning was rich and actionable.

• Cultural Conversation: With celebrity performances, DEI activations, and forward-thinking sustainability programs, JCK became more than a trade show, it became a mirror of where culture and commerce meet.

• Design with a Pulse: There was no shortage of color, playfulness, and exceptional craftsmanship. Jewelry was not only shown, it was felt.

• Global Reach, Local Impact: With participants from around the world and community-based initiatives, the show proved that what happens in Vegas truly echoes globally.

Whether it was a quiet moment trying on a pair of earrings, a passionate conversation over design vision, or a new connection made across a showcase table, JCK & Luxury 2025 reminded us why we are here. This industry isn’t just built on sparkle, it’s built on people, passion, and purpose.

A heartfelt thank you to the wonderful JCK/RX Global team (Sarin Bachmann, MJ McGrath, Nicole Wong and Jen Cullen Williams), whose dedication, vision, and behind-the-scenes brilliance made the exhibition such a success. It’s because of your care, creativity, and tireless work that the rest of us were able to experience the show at its absolute best. You brought this incredible event to life, and we are all so grateful.

I’m already counting down the days to JCK 2026, taking place from May 27 to June 1. Until then, thank you, Las Vegas, and thank you to the industry that keeps shining from the inside out.

Until next year, Las Vegas.
And to the jewelry world, keep shining.