Vicenzaoro January 2026: People, Products, Places
Arriving in Vicenza in January always feels like stepping into the opening chapter of the jewellery year. The city is calm and elegant, but inside the expo halls the atmosphere is charged with anticipation. VICENZAORO January 2026 carried a particularly clear message this time, distilled into three words that followed me through every corridor: People, Products, Places.
The scale of the gathering was immediately palpable. Visitors arrived from 130 countries, with international attendance holding at 60 percent. The United States led foreign participation, followed by the United Kingdom, India, and Germany, reinforcing how global the Vicenza stage has become. Walking the halls felt like moving through a living map of the industry. Conversations unfolded in multiple languages, introductions turned into reunions, and every meeting seemed to hint at a future collaboration. Networking here is never incidental. The scale was impressive, but what stayed with me most was the atmosphere. There was momentum, but also intention. This year’s message, People, Products, Places, was not simply a theme. It was evident in how the fair unfolded.
The Products spoke first. Despite a market navigating fluctuating precious metal prices and global trade tensions, high jewellery did not retreat into caution. It leaned into clarity. Collections felt deliberate and composed. There was an emphasis on exceptional gemstones, refined proportions, and craftsmanship that did not seek attention but commanded it. Many maisons presented pieces that balanced grandeur with wearability, understanding that today’s collector wants both presence and purpose.
With more than 560 high profile buyers brought to the show through collaboration with the Italian Trade Agency, these unveilings carried real commercial significance. Buyers were not browsing casually. They were previewing the design language of the year ahead, identifying pieces that would resonate across diverse markets. VICENZAORO remains one of the rare environments where the entire supply chain is visible, but what distinguishes it is the level of curation and discernment within that scale.
The debut of the VO Awards added an emotional and symbolic dimension to this edition. By recognizing manual artisan tradition alongside contemporary design and innovative materials, the awards underscored a truth we often discuss but rarely formalize. Our industry survives because it evolves without abandoning its roots. Seeing artisans celebrated for technical mastery, for the patience and discipline that sit behind every setting and every polished surface, was quietly powerful. It affirmed that excellence is not accidental. It is cultivated.
For me, one of the most meaningful moments unfolded within the educational program led by CIBJO, the World Jewellery Confederation. I had the privilege of participating in a panel discussion focused on educating the next generation of jewellery buyers. It is a subject I feel deeply connected to.
During the conversation, I shared that Gen Z approaches jewellery differently. They use social media not only for aspiration but as a research platform. Before stepping into a boutique, they have already explored origin narratives, compared stones and cuts, assessed ethical sourcing, and absorbed brand storytelling. Their purchases are rarely impulsive. Jewellery, for them,Their purchases are rarely impulsive. Jewellery, for them, is a form of self-expression — intentional, emotional, and personal.
This shift reshapes how we communicate. Education therefore cannot remain internal. Transparency, storytelling, and accessible expertise must meet them where they are. When a young buyer chooses a jewel, they are aligning with a narrative as much as with a gemstone. Sitting on that panel, I felt both responsibility and optimism. A generation that seeks understanding is a generation that will build lasting relationships with fine jewellery.
Another highlight came from Trendvision Jewellery + Forecasting, the independent observatory directed by Paola De Luca. In the session titled “Coded Couture”, she explored how jewellery is increasingly read as a cultural code in the age of data, identity and evolving aesthetics. Her trend forecasting reminded us that the future of jewellery is not only about beautiful objects but about decoding the signals of cultural transformation — movements that guide creative direction, design language, and consumer connection.
And then there were the evenings.
After long days immersed in products and panels, the nights were charged with good food and even better company. From visiting the newly renovated Museo del Gioiello to intimate private dinners where conversations continued well past dessert, the experience extended far beyond the show floor. Returning each night to my wonderful room at Premiere hotel in Abano, there was always a quiet anticipation for the next day. Beyond the exceptional jewels and strategic meetings, it was the rhythm of connection that made the week memorable.
VICENZAORO remains more than a marketplace. It is where People gather with purpose, where Products set the tone for the year ahead, and where Places frame the experience with culture and warmth. This January edition reaffirmed that our industry is not only about extraordinary stones. It is about the community that gives them meaning.
And that is what ensures its continuity.
