Far more than just a boutique,  deBoulle is a masterclass in elegance, warmth, and refined luxury. Every corner of this exquisite space has been thoughtfully curated to create a truly immersive experience. The boutique unfolds into a series of meticulously appointed rooms, each with its own personality and purpose. From salons dedicated to high jewelry, everyday jewels, and estate and vintage pieces, to a bold and sophisticated watch gallery featuring renowned names like Patek Philippe, every section invites exploration. The atmosphere is both indulgent and approachable, offering luxury without pretense.

One of the standout spaces is their intimate bridal salon, designed to feel like a cozy yet glamorous living room. With a beautiful fireplace, plush seating, and timeless decor, it’s the perfect setting for couples to discover the rings that will mark their forever moments.

Founded in 1983 by Denis and Karen Boulle, deBoulle has built a legacy that’s rooted in exceptional craftsmanship, family values, and a deep love of beautiful things. What began as a small salon in University Park’s Snider Plaza has grown into a 13,600-square-foot French-style villa that feels more like a private residence than a traditional jewelry store. The moment you walk through the iconic yellow exterior, you’re transported to a world where detail matters, service is personal, and jewelry is celebrated as wearable art.

And let’s talk about the jewelry. Whether you’re hunting for a rare diamond, a bespoke engagement ring, or a show-stopping piece of high jewelry, deBoulle offers a curated collection that speaks to collectors and first-time buyers alike. From their own in-house deBoulle Collection to designs by Buccellati, Mariani, and Giorgio B, every piece is chosen with intention. The craftsmanship is breathtaking, and each jewel feels as though it carries a story just waiting to be worn.

As someone who is constantly inspired by the world of fine jewelry, I was particularly drawn to the variety and richness of their offering. The high jewelry salon was nothing short of exquisite pieces that sparkle not just with diamonds and gemstones, but with artistry and history. The estate and vintage section is a treasure trove in itself, with timeless pieces that feel like little glimpses into another era.

Of course, no visit to deBoulle is complete without stepping into their extraordinary timepiece salons. As an authorized dealer for Patek Philippe, deBoulle has created an experience that mirrors the precision and prestige of these legendary brands. deBoulle also carries renowned brand such as Girard-Perregaux, Blancpain and Tudor to name a few.

The Patek Philippe salon, in particular, is truly something special—houses one of the largest inventories in North America. It’s an elegant space that speaks to serious collectors and curious admirers alike.

In 2015, the Boulle family welcomed a new generation into the business with the addition of Nick and with Emma in 2019. Their involvement marked a significant evolution for deBoulle, breathing fresh energy and vision into the iconic brand.

Nick, already well-established in the business, brings an added layer of precision and passion, not only from his involvement in deBoulle but also from his background as a professional endurance racer, competing in high-profile events like Le Mans and the Rolex 24 Hours of Daytona. His competitive drive and attention to detail translate seamlessly into his work with deBoulle, where craftsmanship and excellence are paramount. Meanwhile, Emma has added a modern touch to the family business, working closely with her mother, Karen Boulle, to develop collections that speak to contemporary tastes while maintaining the timeless elegance deBoulle is known for. Together, Emma and Nick represent a new chapter in the legacy of deBoulle, blending heritage with innovation, ensuring the brand remains at the forefront of fine jewelry.

What makes deBoulle truly unforgettable is the family behind the brand. The Boulle family infuses their passion into every detail of the experience.

Beyond the inventory, what really stayed with me was the energy of the boutique. It’s rare to find a space that feels so simultaneously grand and grounded. There’s an attention to detail that you can sense in the way the displays are curated, the way the rooms are lit, the way clients are greeted and guided. It’s luxury, but luxury with soul.

Whether you’re a collector, a bride-to-be, a watch enthusiast, or someone simply seeking a sparkling moment of inspiration, deBoulle is more than just a stop on your jewelry journey—it’s a destination in itself. It’s a place where the romance of jewelry is celebrated, where personal milestones are honored, and where exceptional service makes every guest feel like part of the family.

As I left deBoulle that January afternoon, I felt a renewed appreciation for the artistry and emotion behind fine jewelry. This is a boutique that understands not just what we wear, but why we wear it—how a single piece can carry meaning, memory, and magic. And that’s what makes deBoulle truly unforgettable.

Angela Loh, CEO and Founder of UltraLuxe explains the resin behind this year’s theme of inspiring, indulge and invest: “It is a dream come true for me this year as the constellation of talents and passions in Singapore and from around the world partaking in the showcase this year will not only INSPIRE new concept of luxury styles and expressions but also INDULGE connoisseurs and collectors with experiences that tantalise their various senses as well as elevate their desire to INVEST in luxury for long term value preservation. This year, we are proud to present a curation of niche luxury that spans jewellery, watches, fashion, spirits, leisure and living that inspires, indulges and invests.”

As a festival of unparalleled opulence, UltraLuxe 2024 is divided into four distinct pillars: Jeweluxe, Homme, Advocacy, and DineLuxe. Each pillar offers a unique perspective on luxury, catering to the refined tastes of connoisseurs and collectors alike. At the heart of UltraLuxe 2024 is JeweLuxe, an exquisite showcase featuring gems valued at over 200 million dollars USD from independent jewellery houses and renowned designers. This segment serves as a testament to craftsmanship and artistry, offering collectors and connoisseurs exclusive access to iconic designs. According to Loh, CEO, “True luxury is not just about the price tag, but the story behind the piece. Independent designers bring unique creativity and passionate expressions to the world of style and sophisticated living, offering a niche luxury that sparks consciousness and connection.”

Highlights of JeweLuxe

Edition 1: 4-8 October 2024

THE PROTAGONIST

First inaugurated in 2014, The Protagonist is an internationally acclaimed exhibit that emphasizes mindful practices. This year, it marks its debut in Singapore after successful shows in New York City. Visitors can expect to see collections that embody responsibility, originality, and innovation, crafted from ethically sourced materials. Loh continues, “Successful independent brands have the heartware to deliver a consistently exceptional experience to an evolving and discerning audience who appreciate purpose, meaning, and fine taste.” The Protagonist not only highlights the beauty of jewellery but also shares the stories behind each piece, connecting attendees more deeply with the art of jewellery-making.

GEMAGICAL

Gemagical brings together the world’s most sought-after rare and unique gems, transforming them into stunning works of art. Celebrated jewellery houses from Asia, Europe, and the UAE will showcase audacious designs and innovative approaches to contemporary jewellery. Brands such as Alexander Laut, Autore and B.P. De Silva will present their finest works, merging traditional craftsmanship with modern aesthetics. Each piece on display tells a story—of its design inspiration, materials used, and the cultural significance behind it. This segment aims to elevate the appreciation of jewellery not merely as accessories, but as integral parts of personal history and cultural heritage.

MODERNISSIMO

Modernismo unites iconic European jewellery houses and designers in a celebration of creativity. Featuring talents like FOPE, Paolo Costagli, AKILLIS and rising stars from the European market, this segment showcases cutting-edge designs that challenge traditional norms. Attendees can expect jewellery that pushes creative boundaries while respecting classic craftsmanship. The exhibit epitomizes the fusion of traditional techniques with modern sensibilities, offering guests a chance to appreciate the versatility and adaptability of luxury jewellery in an ever-evolving market.

NOUVEAU ASIA

This segment spotlights the incredible talent emerging from Asia, focusing on local designers like 4928, Goi Jewellery and Summus Faye, who weave cultural narratives into their creations. Nouveau Asia celebrates the fusion of tradition and innovation, featuring pieces crafted with an ethos that resonates with modern-day values. Loh underscores the importance of this narrative, noting, “UltraLuxe is redefining the concept of niche luxury with an unwavering determination to foster an inclusive collaborative ecosystem.” This section will also include unique offerings from artisans in Taiwan and Bhutan, enriching the narrative of Asian luxury jewellery.

Edition 2: 9-13 October 2024

The second edition curation of JEWELUXE is focused on “ready to wear” jewellery for everyday styling.

STYLE INC

Displaying jewellery pieces that are fashion-forward and elevate everyday style into iconic statements. Look out for trending vintage house Bakhache (Australia) and fashion-conscious labels such as Faipo (HK), Kevork Khatcherian (Lebanon) and La Joie (Singapore) for every bling styling.

GLAMORA

A high-octane curated selection of jewellery from internationally renowned labels to iconic pieces by independent designers that have endured through time.

Enriching Experiences at UltraLuxe

UltraLuxe 2024 offers more than just stunning jewellery showcases; it also provides an array of enriching experiences designed to engage and inspire attendees. This year’s UltraLuxe proudly partners with CIMB Singapore, a leading ASEAN bank, as the official sponsor to present:

Advocacy Panel Discussions

The festival emphasizes collective insights through Advocacy panel discussions, hosted in partnership with CIMB Singapore, a leading ASEAN bank. These discussions will feature industry leaders sharing their experiences and insights on luxury, sustainability, and responsible indulgence. Loh notes that “fostering purpose through luxury will create lasting impressions and collaborations that resonate with today’s audience.” Topics will include the nuances of personal branding in today’s marketplace and the responsively shifting landscape of luxury consumerism. Participants will engage in meaningful conversations designed to provoke thought and inspire action.

The Ultimate LuxeScape

Partnering with CIMB Singapore, a leading ASEAN bank, and the official sponsor of the Ultimate LuxeScape, UltraLuxe presents an exclusive and immersive showcase of niche luxury for affluent individuals, this extraordinary experience takes guests on a journey through the realms of iconic jewellery, fashion, timepieces, and culinary delights. Divided into three captivating scapes—AsiaScape, VisionScape, and RareScape—each showcase offers a unique perspective on luxury. AsiaScape celebrates Asia’s style heritage from the founding years of Singapore, VisionScape celebrates the beauty of nature with art, and RareScape indulges the mind and palette, taking guests through an authentic haute
joaillerie bespoke experience paired with the appreciation of culinary rarities of Japanese fine beef and whiskey.

DineLuxe

Another highlight of the festival, DineLuxe, invites culinary enthusiasts to celebrate the art of fine dining through luxurious ingredients and culinary techniques. Emphasising “Purism in Culinary,” top chefs will present their interpretations of refined dining. Each culinary experience is carefully crafted to elevate traditional recipes with modern flair, allowing guests to savor exquisite flavors while indulging in the highest standards of service.

The Homme Experience

In addition to the unrivaled jewellery showcase, the festival presents Homme in Edition 2 (9-13 October 2024), exploring modern masculinity through curated showcases of timepieces, fashion, and lifestyle accessories. HOMME lifestyle social is an immersive Exploratorium featuring curated showcases of sophisticated and elevated living to satisfy the passions and interests of discerning modern men spanning timepieces, fashion and living style:

• Ultra Bar
• ChronoSphere
• StyleSphere
• LuxEscapade

Travel Experiences at UltraLuxe

UltraLuxe launches LuxEscapade for those seeking niche travel experiences, preluding with UltraLuxe festival itinerary for international visitors to enjoy red-carpet runway shows, high-profile networking events, and shopping experiences with over 120 international brands. More travel experiences exploring niche luxury and sophisticated living spanning countries, such as Italy, France, Indonesia and Thailand, will be unveiled at the festival.

The Future of Luxury

UltraLuxe 2024 serves as a cultural event that invites attendees to reflect on the intersection of luxury, creativity, and sustainability. With its emphasis on ethical consumption and artistic integrity, the festival encourages visitors to consider the broader implications of their luxury choices and engage with brands that align with their values. Angela Loh’s vision for UltraLuxe underscores the transformative power of luxury that transcends mere consumption: “At UltraLuxe, we aim to harness the attention of and engage with a global community of supporters and collectors.” This vision pushes for a collective journey towards a more conscious and purpose-driven understanding ofluxury. Don’t miss your chance to experience UltraLuxe 2024, where the art of living beautifully awaits! Mark your calendars for this captivating festival that promises to inspire, indulge, and invest—where every moment spent is a testament to the beauty and innovation defining the luxury of today and tomorrow. Join us for this celebration of creativity and craftsmanship and embark on a journey toward a new era of refined living.

Exclusive Giveaway: 10 complimentary VIP passes worth $500 each to be won! Be the first 10 readers to register here and comment “Champagne Gem” in the form submission to qualify.

This year, Haute Jewels Geneva will be held from April 8th to 15th, 2024. As part of the event’s expansion, it will be hosted across two luxurious locations: The Fairmont Grand Hotel and the InterContinental Hotel Geneva. With 47 participating brands, visitors can expect an exclusive experience where they can discover brand’s latest exquisite jewelry collections and novelties, all the while connect with industry leaders.

Opening ceremony of Haute Jewels Geneva in 2023 with Michael Hakimian and Roberto Coin in the front and center.

With Michael Hakimian, CEO of Yoko London at Haute Jewels Geneva 2023

Haute Jewels Geneva was founded by Michael Hakimian, the CEO of Yoko London, a renowned pearl jewelry brand in 2019. The four founding members of the show were luxury jewelry brands: Yoko London, Roberto Coin, Sutra, and Crivelli. These 4 established brands recognized a need for a more intimate and relaxed atmosphere for high-end jewelry exhibitions, Michael Hakimian envisioned Haute Jewels Geneva as a platform for discerning retailers, collectors and brands to connect on a deeper level. After 2 years hiatus in 2020 and 2021 due to global pandemic, the show returned even stronger in 2022 and 2023 and now for 2024 edition the show has expanded to two locations. Although Haute Jewels Geneva has grown exponentially since its inception, one of its key aims remains to remove the formality from the traditional trade show experience, providing a relaxed atmosphere for both clients and exhibitors to discover exclusive jewellery designs.

This shift from the traditional trade show format, characterized by large crowds and busy booths, aimed to create a more personalized experience where the focus is on appreciating the artistry and craftsmanship of exquisite jewelry collections.

Haute Jewels Geneva Founder and CEO of Yoko London, Michael Hakimian, said “we are delighted to welcome many new brands to the Haute Jewels Geneva family in 2024, with 47 brands exhibiting in total across two locations. This expansion will further cement Haute Jewels Geneva’s position as a key event in the jewellery industries’ calendar”.

Haute Jewels Geneva takes place across two venues in Geneva, Switzerland and there is a free shuttle every 20 minutes to ease the access to both locations.

* Fairmont Grand Hotel: This iconic hotel boasts a rich history and elegant setting, providing a sophisticated backdrop for the event.

Below is the list of participating brands at Fairmont Grand Hotel.

| ANNAMARIA CAMMILLI | BARAKA | BAYCO | CARRERA Y CARRERA | CRIVELLI | DEHRES | DOLCE & GABBANA | ETHO MARIA | GORGOGLIONE | HANS D. KRIEGER | LEO PIZZO |  |MARCO BICEGO | MARIANI | PALMIERO | PASQUALE BRUNI | PICCHIOTTI | ROBERTO COIN | SCOTT WEST | SERAFINO CONSOLI | SICIS | STENZHORN | SUTRA | VERDI | YOKO LONDON |

* InterContinental Hotel Geneva: Offering stunning views of Lake Geneva and the surrounding cityscape, this hotel creates an equally impressive venue for Haute Jewels Geneva.

Below is the list of participating brands at IntenContinental Hotel Geneva.

| ARAKELIAN | AWKN1 | BENJAMIN FINE JEWELRY | BUSATTI 1947 | BUTANI | CAPOLAVORO | CASATO | CHIMENTO | DIAMOND GROUP | FABIO COLLECTION | FERRIFIRENZE | | FULLORD | J’OR | LENTI 1963 | LE VIAN | LUISA ROSAS | MATTIA CIELO | MATTIOLI | NIGAAM | PACE GROUP | PIERO MILANO | SMART ARTS | ZANCAN |

Click here to register to gain access to both venues and here is a sneak peek into what the participating brands are showcasing during Haute Jewels Geneva.

With only 47 participating brands, the event is absolute definition of an intimate and refined atmosphere. This exclusivity allows visitors to:

* Interact directly with representatives from prestigious jewelry houses.

* Gain in-depth insights into the design and craftsmanship behind each exquisite jewelry piece.

* Discover unique collections in a relaxed and personalized setting.

The event is expected to attract a select group of high-end jewellery retailers, collectors, buyers, and enthusiasts. The focus is on personalized experiences and creating meaningful connections within the industry, rather than on large crowds.

I personally cannot wait to attend Haute Jewels Geneva 2024 and bring my audience the crème de la crème of design and creativity in fine and high jewellery sector. See you in Geneva April 8-15, 2024!